Thanks to a friend of mine on VTF, I was directed to this very new and possibly ground-breaking new site and toys called U.B. Funkeys. Briefly checking out the site (I plan to read more later..) I found that this is a site where you play games in worlds you unlock with different collectible U.B. Funkey characters. With a Funkey Hub hooked up to your computer, you plug in each different collectible toy and it unlocks a different world. While in these worlds, you can collect coins to purchase virtual items to do things like decorate your virtual envrionment. Sounds pretty cool to me. I think this could be addictive! Hey I might have to collect these! Maybe even let my kids play with them ROFL!